Bicultural consumerism

Papers in this group tagged with "globalization"

1. Handbook of multilingualism and multilingual communication

   Karlfried Knapp, Gerd Antos (2007)

   Added 2011-07-07 11 readers
2. ABC's of cultural understanding and communication: national and international adaptations

   Patricia Ruggiano Schmidt, Claudia Finkbeiner (2006)

   Added 2011-07-07 1 reader
3. A guide to bilingual design. Canllawiau dylunio dwyieithog.

   (2001)

   Added 2011-07-07 2 readers
4. Die Standardisierung internationaler Werbung: ein interkultureller Vergleich ikonographischer Kodes

   Wendelin G. Müller in Zeitschrift für Semiotik (1999)

   Added 2011-07-07 1 reader
5. Advertising localization overshadows standardization

   Ali Kanso, Richard Alan Nelson in Journal of Advertising Research (2002)

   The controversy over the use of standardized advertising campaigns has not been settled. Very little research has examined the role of American and non-American subsidiaries in designing and implementing campaigns for nondomestic markets. This study…

   Added 2011-07-07 6 readers