Charles Hofacker
Tallahassee, Florida, United States
Research field: Business Administration - Marketing
electronic marketing, e-commerce, direct marketing, interactive media, social media
Publications
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Journal Article (39)
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Charles F. Hofacker (2012) On Research Methods in Interactive Marketing, 1-3. In Journal of Interactive Marketing 26 (1).
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Jason Stoner, Pamela L Perrewé, Charles F Hofacker (2011) The Development and Validation of the Multi Dimensional Identification Scale (MDIS), 1632-1658. In Journal of Applied Social Psychology 41 (7).
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Margherita Pagani, Charles F Hofacker, Ronald E Goldsmith (2011) The Influence of Personality on Active and Passive Use of Social Networking Sites, 441-456. In Psychology & Marketing 12 (5).
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Katia Premazzi, Sandro Castaldo, Pushkala Raman et al. (2010) Customer Information Sharing with E-Vendors: The Roles of Incentives and Trust, 63-91. In International Journal of Electronic Commerce 14 (3).
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Edward Malthouse, Charles Hofacker (2010) Looking Back and Looking Forward with Interactive Marketing, 181-184. In Journal of Interactive Marketing 24 (3).
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Venkatesh Shankar, Alladi Venkatesh, Charles F Hofacker et al. (2010) Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues, 111-120. In Journal of Interactive Marketing 24 (2).
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Katia Premazzi, Sandro Castaldo, Monica Grosso et al. (2010) Supporting retailers to exploit online settings for internationalization: The different role of trust and compensation, 229-240. In Journal of Retailing and Consumer Services 17 (3).
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Margherita Pagani, Charles F Hofacker (2010) Use and Participation in Virtual Social Networks: A Theoretical Model, 1-17. In International Journal of Virtual Communities and Social Networking 2 (1).
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Charles F Hofacker, Jamie Murphy (2009) Consumer Web Page Search, Clicking Behavior and Reaction Time, 88-96. In Direct Marketing: An International Journal 3 (2).
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Theresa B Flaherty, Bernard J Jansen, Charles F Hofacker et al. (2009) Insights on the Google Online Marketing Challenge and Its Successful Classroom Implementation, 446-457. In MERLOT Journal of Online Learning and Teaching 5 (2).
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Book (2)
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Charles F. Hofacker (2012) Electronic Marketing, 205. In New South.
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Charles F Hofacker (2003) Mathematical Marketing. In New South.
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Book Section (3)
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Sandro Castaldo, Monica Grosso, Charles F Hofacker (2010) Trust in Online Customer-Firm Interaction: A Literature Review and Directions for Research. In Trust and Technology in a Ubiquitous Modern Environment: Theoretical and Methodological Perspectives.
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Eileen Bridges, Ronald E Goldsmith, Charles F Hofacker (2006) Businesses and Consumers as Online Customers, 83-88. In Encyclopedia of E-Commerce, E-Governmet and Mobile Commerce.
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Charles F Hofacker, Jamie Murphy (2005) Using Server Log Files and Online Experiments to Enhance Internet Marketing. In Contemporary Research in E-Marketing.Download PDF (92.14 KB)
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Biographical Information
In previous careers, worked as a computer programmer for Kaiser Permanente Health Plan, worked as a help desk consultant for the Office of Academic Computing at UCLA, got a PhD in mathematical psychology ("cognitive measurement"), ran a computing center for the College of Arts and Science at UCLA, and then finally settled into Marketing in 1985 as a permanent career choice.
His research interests are at the intersection of marketing and information technology. His work in that and other areas has appeared in the Journal of Marketing Research, Journal of the Academy of Marketing Science, Psychometrika, Management Science, and other outlets. He is Editor of the Journal of Interactive Marketing. Dr. Hofacker is also the moderator of ELMAR, an electronic newsletter and community platform for academic marketing with over 7,000 subscribers.
His research interests are at the intersection of marketing and information technology. His work in that and other areas has appeared in the Journal of Marketing Research, Journal of the Academy of Marketing Science, Psychometrika, Management Science, and other outlets. He is Editor of the Journal of Interactive Marketing. Dr. Hofacker is also the moderator of ELMAR, an electronic newsletter and community platform for academic marketing with over 7,000 subscribers.
CV
Professional Experience
1985 - Present
Carl DeSantis Professor of Business Administration and Professor of Marketing at College of Business, Florida State University
Tallahassee, Florida, United States
Tallahassee, Florida, United States
Jan 2007 - May 2007
Education
Contact Information
| Webpage: | http://myweb.fsu.edu/chofacker |
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