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Charles Hofacker

Carl DeSantis Professor of Business Administration and Professor of Marketing , College of Business, Florida State University
Tallahassee, Florida, United States

Research field: Business Administration - Marketing
electronic marketing, e-commerce, direct marketing, interactive media, social media

Publications

Biographical Information

In previous careers, worked as a computer programmer for Kaiser Permanente Health Plan, worked as a help desk consultant for the Office of Academic Computing at UCLA, got a PhD in mathematical psychology ("cognitive measurement"), ran a computing center for the College of Arts and Science at UCLA, and then finally settled into Marketing in 1985 as a permanent career choice.

His research interests are at the intersection of marketing and information technology. His work in that and other areas has appeared in the Journal of Marketing Research, Journal of the Academy of Marketing Science, Psychometrika, Management Science, and other outlets. He is Editor of the Journal of Interactive Marketing. Dr. Hofacker is also the moderator of ELMAR, an electronic newsletter and community platform for academic marketing with over 7,000 subscribers.

CV

Professional Experience


1985 - Present
Carl DeSantis Professor of Business Administration and Professor of Marketing at College of Business, Florida State University
Tallahassee, Florida, United States
Jan 2007 - May 2007
Visiting Professor at Università Commerciale Luigi Bocconi
Milan, Italy
Education


Aug 1978 - Dec 1982
UCLA in Los Angeles, California, United States
PhD Mathematical Psychology

Contact Information

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Tallahassee, Florida, United States
Main City

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