Paulo Duarte
Assistant Professor, University of Beira InteriorCovilhã, Portugal
Research field: Business Administration - Marketing
Branding and Brand Management
Consumer Behavior
Nonprofit and Social Marketing
Digital Marketing
E-commerce
Publications
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Journal Article (8)
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Paulo Duarte (2012) Tourist experience: contemporary perspectives, edited by Richard Sharpley and Philip R. Stone, 187-188. In Journal of Heritage Tourism 7 (2).
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Paulo Duarte (2011) Book Review : The Next Big Thing, 92-93. In Journal of Consumer Marketing 28 (1).
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Paulo Duarte (2010) EVOLUTION OF RURAL TOURISM IN PORTUGAL: A 25 YEARS ANALYSIS, 41-56. In e-Review of Tourism Research (eRTR) 8 (3).
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Ricardo G Rodrigues, Paulo Duarte, Paulo G. Pinheiro et al. (2010) Perception Of The Importance Of Physical Activity Benefits In The Quality Of Life, S252. In Medicine and Science in Sports and Exercise 42 (5).
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Paulo Duarte, Ricardo G. Rodrigues, Paulo G. Pinheiro et al. (2010) Preference And Motivation For Physical Activities: Assessing Bmi And Mets Differences, S246. In Medicine and Science in Sports and Exercise 42 (5).
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Arminda do Paço, Ricardo Gouveia Rodrigues, Paulo Duarte et al. (2010) The role of marketing in the promotion of breastfeeding, 199-212. In Journal of Medical Marketing 10 (3).
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Mário Lino Raposo, Helena Maria Alves, Paulo Alexandre Duarte (2009) Dimensions of service quality and satisfaction in healthcare: a patient’s satisfaction index, 85-100. In Service Business 3 (1).
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Paulo O. Duarte, Helena B. Alves, Mário B. Raposo (2009) Understanding university image: a structural equation model approach. In International Review on Public and Nonprofit Marketing.
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Book Section (2)
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Paulo Alexandre O Duarte, Lino B Raposo (2010) A PLS Model to Study Brand Preference: An Application to the Mobile Phone Market, 449-485. In Handbook of Partial Least Squares.
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Paulo Duarte (2007) A gestão de Produtos e Marcas Tecnológicas. In Manual de Apoio à dinamização de empresas de base tecnológica.
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Conference Proceedings (2)
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Arminda Paço, Ricardo Gouveia Rodrigues, José Martinez Oliveira et al. (2009) O papel do Marketing na promoção do aleitamento materno. In Simposium de Enfermagem do Hospital São Teutónio, EPE.
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Ricardo Gouveia Rodrigues, Paulo Duarte (2002) O DEBATE DO ALARGAMENTO DO CONCEITO DE MARKETING – TRINTA ANOS DEPOIS. In XII Jornadas Luso-Espanholas de Gestão Científica.
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Working Paper (2)
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Paulo Duarte, Ana Rita Pais (2010) Use and Perception of the Internet as a Marketing Tool to Promote Rural Tourism, 19.
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Ricardo Gouveia Rodrigues, Paulo Duarte, Mário Raposo (2002) Marketing's Broadening Debate - Thirty Years Later.
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Magazine Article (1)
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Paulo Duarte (2009) Can Global Chain Stores Kill the Sales Force?. In Sales & Marketing Management.Download PDF (35.02 KB)
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Biographical Information
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Contact Information
| Webpage: | www.dge.ubi.pt/pduarte/ |
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