Ricardo Rodrigues, Ph.D
Professor, University of Beira InteriorCovilhã, Portugal
Research field: Business Administration - Marketing
Market Orientation
Entrepreneurial Orientation
Entrepreneurship Education
Social Marketing
Happiness
Publications
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Book Section (2)
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Ricardo Gouveia Rodrigues, Paulo Pinheiro, José Barbosa (2012) Online Playability – the social dimension to the virtual world, 1-27. In Serious Games as Educational, Business, and Research Tools: Development and Design.
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Ricardo Gouveia Rodrigues, Anabela Dinis, Arminda Paço et al. (2012) The effect of an entrepreneurial training programme on entrepreneurial traits and intention of secondary students., 1-19. In Entrepreneurship.
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Conference Proceedings (8)
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Oliva Martins, Arminda Paço, Ricardo Gouveia Rodrigues (2012) Um Estudo Exploratório no âmbito do Marketing Social sobre as Barreiras ao Comportamento do Aleitamento Materno, 1-16. In XXII Jornadas Luso-Espanholas de Gestão Científica.
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Arminda Paço, Ricardo Gouveia Rodrigues, José Martinez Oliveira et al. (2009) O papel do Marketing na promoção do aleitamento materno. In Simposium de Enfermagem do Hospital São Teutónio, EPE.Download PDF (46.99 KB)
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Edgar Nave, Ricardo Gouveia Rodrigues (2009) Place Marketing: Evaluation and Impact of the image of Covilhã (Tourists and Visitors). In 8th International Congress of the International Association on Public and Nonprofit Marketing.Download PDF (98.17 KB)
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Ricardo Gouveia Rodrigues, Arminda Paço, Paulo Pinheiro (2009) Social Marketing Sucks: Marketing's Role in Promoting Breastfeeding, 1-15. In 8th International Congress of the International Association on Public and Nonprofit Marketing.Download PDF (362.84 KB)
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Arminda Paço, João Ferreira, Mário Raposo et al. (2008) Entrepreneurial Intention Among Secondary Students: Findings from Portugal. In IntEnt 2008 – 18th Global Conference, Internationalizing Entrepreneurship Education and Training.Download PDF (494.15 KB)
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Ricardo Gouveia Rodrigues (2008) Entrepreneurial Orientation, Market Orientation, and Performance in Manufacturing SMEs. In RENT - Research in Entrepreneurship and Small Business.Download PDF (269.85 KB)
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Anabela Dinis, Arminda Paço, João Ferreira et al. (2008) Start-up business intentions among secondary students, 1-17. In ESU Conference 2008 on entrepreneurship.Download PDF (192.24 KB)
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Ricardo Gouveia Rodrigues, Paulo Duarte (2002) O DEBATE DO ALARGAMENTO DO CONCEITO DE MARKETING – TRINTA ANOS DEPOIS. In XII Jornadas Luso-Espanholas de Gestão Científica.Download PDF (95.96 KB)
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Journal Article (12)
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Arminda Paço, João Ferreira, Mário Raposo et al. (2011) Behaviours and entrepreneurial intention: Empirical findings about secondary students, 20-38. In Journal of International Entrepreneurship 9 (1).Download PDF (275.45 KB)
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Arminda Paco, João Ferreira, Mário Raposo et al. (2011) Entrepreneurial intention among secondary students: findings from Portugal, 92–106. In International Journal of Entrepreneurship and Small Business 13 (1).Download PDF (215.63 KB)
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Ricardo Gouveia Rodrigues, Mário Raposo (2011) Entrepreneurial Orientation, Human Resources Information Management, and Firm Performance in SMEs, 143-153. In Canadian Journal Of Administrative Sciences.Download PDF (267.69 KB)
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Jolanta G. Zuzda, Dulce Esteves, Paulo G. Pinheiro et al. (2011) Gender Differences Expectations Towards Exercise Rehabilitation, 322-323. In Medicine & Science in Sports & Exercise 43 (Suppl 1).
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Ricardo Gouveia Rodrigues, Mário Raposo, João Ferreira et al. (2010) Entrepreneurship education and the propensity for business creation: testing a structural model. In International Journal of Entrepreneurship and Small Business 9 (1).Download PDF (250.39 KB)
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Ricardo Gouveia Rodrigues, Mário Raposo, João Ferreira et al. (2010) Entrepreneurship education and the propensity for business creation: testing a structural model, 58–73. In International Journal of Entrepreneurship and Small Business 9 (1).Download PDF (250.39 KB)
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Ricardo Gouveia Rodrigues, Paulo Duarte, Paulo Pinheiro et al. (2010) Perception Of The Importance Of Physical Activity Benefits In The Quality Of Life, S252. In Medicine and Science in Sports and Exercise 42 (5).
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Paulo Duarte, Ricardo Gouveia Rodrigues, Paulo Pinheiro et al. (2010) Preference And Motivation For Physical Activities: Assessing Bmi And Mets Differences, 350. In Medicine & Science in Sports & Exercise.
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Carla Susana Marques, João Ferreira, Ricardo Gouveia Rodrigues (2010) The contribution of yoga to the entrepreneurial potential of university students: a SEM approach, 1-24. In International Entrepreneurship and Management Journal.Download PDF (331.8 KB)
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Arminda Paço, Ricardo Gouveia Rodrigues, Paulo Duarte et al. (2010) The role of marketing in the promotion of breastfeeding, 199-212. In Journal of Medical Marketing 10 (3).Download PDF (149.11 KB)
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Thesis (1)
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Ricardo Gouveia Rodrigues (2005) Orientação para o Mercado, Orientação empreendedora e Desempenho nas PME Industriais Portuguesas: Exploração da Relação entre Marketing e Empreendedorismo.Download PDF (6.43 MB)
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Working Paper (1)
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Ricardo Gouveia Rodrigues, Paulo Duarte, Mário Raposo (2002) Marketing's Broadening Debate - Thirty Years Later.Download PDF (50.42 KB)
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Biographical Information
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CV
Professional Experience
1995 - Present
Professor at University of Beira Interior
Covilhã, Portugal
Classes taught:
Marketing Research
Data Analysis
Entrepreneurial Marketing
Covilhã, Portugal
Classes taught:
Marketing Research
Data Analysis
Entrepreneurial Marketing
Education
Apr 2000 - Jun 2000
Växjö Universitet - University of Vaexjoe
in Växjö, Sweden
Jan 2000 - Apr 2000
Universitat Autònoma de Barcelona
in Barcelona, Spain
Jan 2000 - Jul 2005
University of Beira Interior
in Covilhã, Portugal
Ph.D.
Ph.D.
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