Stephan Dahl

Senior Lecturer in Marketing, University of Hull
Hull, United Kingdom

Research field: Business Administration - Marketing
Health & Social Marketing, Diversity, Social Media & Societal Impact of Marketing.

Publications

Journal Article (5)
- Stephan Dahl (2010) Current Themes in Social Marketing Research: Text-Mining the Past Five Years, 128–136. In Social Marketing Quarterly 16 (2).
  Download PDF (102.15 KB)
- Ross Brennan, Stephan Dahl, Lynne Eagle (2010) Persuading young consumers to make healthy nutritional decisions., 635-655. In Journal of Marketing Management 26 (7/8).
  http://www.tandfonline.com/doi/abs/10...
  10.1080/0267257X.2010.481177
  http://search.ebscohost.com/login.asp...
  
  Download PDF (261.66 KB)
- Stephan Dahl, Lynne Eagle, Carlos Baez (2009) Analyzing advergames: active diversions or actually deception. An exploratory study of online advergames content, 46-59. In Young Consumers 10 (1).
  http://search.ebscohost.com/login.asp...
  
  Download PDF (101.96 KB)
- Barbara Czarnecka, Stephan Dahl, Lynne Eagle et al. (2008) Regulation of Nutrition and Health Claims in Advertising, 57-70. In Journal of Advertising Research.
  Download PDF (1.09 MB)
- Stephan Dahl (2007) Turnitin(R): The student perspective on using plagiarism detection software, 173-191. In Active Learning in Higher Education 8 (2).
  http://alh.sagepub.com/cgi/content/ab...
  
  Download PDF (197.62 KB)
Book (5)
- Jenny Lloyd, Lynne Eagle, Stephan Dahl (2012) Integrated Marketing Communications. In Taylor & Francis.
- Stephan Dahl, Lynne Eagle, Susie Hill et al. (2012) Social Marketing. In Pearson.
- Stephan Dahl (2003) Diversity in Business Communication.
- Stephan Dahl (1999) Intercultural Skills for Business.
- Stephan Dahl (1998) Communications and Culture Transformation: Cultural Diversity, Globalization and Cultural Convergence.
Working Paper (4)
- Stephan Dahl, Lynne C. Eagle, Carlos Baez (2005) Analysing Advergames: Active Diversions or Actually Deception.
  http://ssrn.com/paper=907841
  
  Download PDF (101.96 KB)
- Stephan Dahl (2004) Cross-Cultural Advertising Research: What Do We Know About the Influence of Culture on Advertising?.
  http://ssrn.com/paper=658221
- Stephan Dahl (2004) Intercultural Research: The Current State of Knowledge.
  http://ssrn.com/paper=658202
- R Brennan, S Dahl, L Eagle et al. Persuading Consumers to Make Healthy Nutritional Decisions.
  http://www.middlesex.ac.uk/schools/bs...

Awards and Grants

Feb 2011

British Academy View website

Biographical Information

No biographical information added yet.

CV

Professional Experience

2011 - Present

Senior Lecturer in Marketing at University of Hull
Hull, United Kingdom
Classes taught:
Research Methods
Marketing Planning

Mar 2003 - Jan 2011

Principal Lecturer at Middlesex University
London, United Kingdom
Classes taught:
Health & Social Marketing
Marketing Communications
Advertising, Sales Promotions & Public Relations