Stephen Dann, PhD
Canberra, AustraliaResearch field: Business Administration - Marketing
<li>Marketing, and the application of commercial marketing techniques to non-traditional areas of business,
<li>not-for-profit, political and social marketing
<li>servicescape and online services marketing
<li>marketing theory and metacriticism of market
Publications
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Journal Article (2)
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Stephen Dann (2008) Adaptation and Adoption of the American Marketing Association (2007) Definition for Social Marketing, 92-100. In Social Marketing Quarterly 14 (2).Download PDF (162.82 KB)
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Stephen Dann, Susan Dann (1996) Cybercommuning: Global Village Halls, 379-385. In Advances in Consumer Research.Download PDF (588.41 KB)
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