Werner Kunz
No city added in contact information yet.Research field: Business Administration
No research interests added yet.
Publications
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Journal Article (7)
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Werner Kunz, Bernd Schmitt, Anton Meyer (2011) How does perceived firm innovativeness affect the consumer ?, 816-822. In Journal of Business Research 64 (8).Download PDF (254.2 KB)
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Werner H Kunz, Jens Hogreve (2011) Toward a deeper understanding of service marketing : The past , the present , and the future. In International Journal of Research in Marketing.Download PDF (564.09 KB)
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Roland Kantsperger, Werner H Kunz (2010) Consumer trust in service companies : a multiple mediating analysis. In Managing Service Quality.Download PDF (144.68 KB)
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Michael Haas, Werner H Kunz (2008) How to Master the Challenges of Service Mass Customization – A Persona-Based Approach, 603-621. In differences.Download PDF (332.84 KB)
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Werner Kunz (2007) Visualization of competitive market structure by means of choice data, 521-531. In Computational Statistics.Download PDF (6.38 MB)
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Roland Kantsperger, Werner H Kunz (2005) Managing overall service quality in customer care centers : Empirical findings .... In International Journal.Download PDF (2.27 MB)
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Von Roland Kantsperger (2004) Macht in einer triadischen Sichtweise von Dienstleistungsnetzwerken Eine ökonomische Analyse, 5-14.Download PDF (158.39 KB)
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