Research field: Management Science / Operations Research
co-creation, crowdsourcing, web 2.0, virtual communities, marketing
Journal Article (1)
Claudia Parvanta, Yannig Roth, Heidi Keller (2013) Crowdsourcing 101: A Few Basics to Make You the Leader of the Pack., 163-167. In Health Promotion Practice 14 (2).
Book Section (1)
Yannig Roth, Rosemary Kimani (2014) Crowdsourcing in the Production of Video Advertising: The emerging roles of crowdsourcing platforms, 1-36. In International Perspectives on Business Innovation and Disruption in the Creative Industries: Film, Video, Photography.Download PDF (974.54 KB)
After a Masters in Webmarketing at ESSCA School of Management, for which the Masters thesis was the very last step, I am now PhD student at La Sorbonne (Paris) and Research Fellow at eYeka, responsible for community research and communication. I am interested in marketing, innovation and design-related topics, but also love to free my head by cycling, running, reading or drawing. I tweet under @YannigRoth
2011 - Present
PhD student at Université de Paris 01 - Université de Paris 1 Panthéon-Sorbonne
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