Yannig Roth
Paris, France
Research field: Management Science / Operations Research
co-creation, crowdsourcing, web 2.0, virtual communities, marketing
Publications
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Journal Article (1)
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Claudia Parvanta, Yannig Roth, Heidi Keller (2013) Crowdsourcing 101: A Few Basics to Make You the Leader of the Pack., 163-167. In Health Promotion Practice 14 (2).
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Generic (1)
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François Pétavy, Joel Cere, Yannig Roth (2013) Online content creators are not all created equal, 1-6.
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Book Section (1)
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Yannig Roth, Rosemary Kimani (2013) Crowdsourcing in the Production of Video Advertising: The emerging roles of crowdsourcing platforms, 1-36. In Book Series on Business Innovation and Disruption in Film, Video and Photography.Download PDF (974.54 KB)
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Biographical Information
After a Masters in Webmarketing at ESSCA School of Management, for which the Masters thesis was the very last step, I am now PhD student at La Sorbonne (Paris) and Research Fellow at eYeka, responsible for community research and communication. I am interested in marketing, innovation and design-related topics, but also love to free my head by cycling, running, reading or drawing. I tweet under @YannigRoth
CV
Professional Experience
2011 - Present
2011 - Present
Jan 2011 - Aug 2011
Education
Sep 2010 - Dec 2010
Jan 2010 - May 2010
Sep 2006 - Dec 2009
Contact Information
| Webpage: | http://yannigroth.wordpress.com/ |
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