Papers in Marketing Research
Marketing Research papers in Social Sciences, A
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Extreme cherry pickers, those shoppers who visit a target retailer infrequently and buy only a few promoted items when they do visit, reduce that retailer's profitability. If the retailer could identify a particular brand that draws extreme cherry…
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In this paper we introduce a new flexible mixed model for multinomial discrete choice where the key individual- and alternative-specific parameters of interest are allowed to follow an assumption-free nonparametric density specification while other…
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This paper attempts to shed light on the following research questions: When a firm introduces a new product (or service) how can it effectively use the different information sources available to generate reliable new product performance forecasts?…
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Providing personalized services for mobile commerce (m-commerce) can improve user satisfaction and merchant profits, which are important to the success of m-commerce. This paper proposes a Bayesian network (BN)-based framework for personalization in…
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The purpose of this article is to present a Bayesian network model of the consumer complaint process. The outputs of the Bayesian model-conditional probabilities-provide much insight into the determinants and subsequent behavioral outcomes (e.g.,…
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Scenario development is a time- and resource-intensive process, one that not all companies are positioned to undertake at any given point in time. As such, this article will propose an Abbreviated Scenario Thinking process that uses published…
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Reviewed by Marcello Guarini In the late 1980s, Paul Churchland!, Ronald Giere2 , and Paul Thagard3 started applying insights gleaned from artificial intelligence, cognitive science, and psychology to problems in the philosophy of science. Those…
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New findings in brain physiology, especially evolutionary neuroscience, have profound implications for behavioral economics. The new findings show that the transactional commercial market evolved from the interplay of our self-preservational…
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This paper presents a new model for understanding human behavior. In this model (FBM), behavior is a product of three factors: motivation, ability, and triggers, each of which has subcomponents. The FBM asserts that for a person to perform a target…
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We develop a belief-based account of decision under uncertainty. This model predicts decisions under uncertainty from (i) judgments of probability, which are assumed to satisfy support theory; and (ii) decisions under risk, which are assumed to…
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Four experiments tested the effects of information about a proxy's related attributes and maximal effort in social comparisons of ability. In Study 1, a proxy's prior performance at maximal effort exerted systematic effects on participants' personal…
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Defines need for uniqueness as a positive striving for abnormality relative to other people. Recent research regarding situational determinants of uniqueness motivation is described, and a dispositional individual-differences measure of need for…
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Graph-theoretic methods of causal search based on the ideas of Pearl (2000), Spirtes et al. (2000), and others have been applied by a number of researchers to economic data, particularly by Swanson and Granger (1997) to the problem of finding a…
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The principal aim of this paper is to present an evolutionary model based on a simple inequality system which shows how altruism can increase exchanges of goods and services, in order to study the conditions which can permit the emergence and…
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Mindful of the international ramifications, I call these the - Focker laws. But we're still early in our pretense-popping journey. W Paul
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The Winner Determination Problem is the problem of maximizing the benefit when bids can be made on a group of items. In this paper, we consider the set packing formulation of the problem, study its polyhedral structure and then propose a new and…
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Summarizes the contents of a special topic session on the idea of brand personality. Papers presented by Douglas E. Allen and Jerry Olson; Susan Fournier; Jennifer Aaker.
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Purpose This research paper aims to discuss the role of branding strategy in small and medium size enterprises (SMEs). Design/methodology/approach The literature on traditional brand management and strategic branding are first reviewed. Four…
Papers in associated sub-disciplines
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