Analyzes data from new product development, patenting activity and venture capital experience to come up with success curves for industrial innovation. Setting expectations of those involved in industrial innovation; Importance of benchmarking one's own process against others in the industry; Calculation of future expected benefits from current innovation spending.
CITATION STYLE
Stevens, G. A., & Burley, J. (1997). 3000 raw ideas and one commercial success! ResearchTechnology Management, May-June, 16.
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