Abercrombie & Fitch Co. Announces the Opening of
Hollister Flagship in New York City in Spring 2009
Monday August 27, 2007 - 18:01 PM EDT
Source: PRNewsWire News Releases
Author: Abercrombie & Fitch
Click here to read the original story
NEW ALBANY, Ohio, Aug. 27 /PRNewswire-FirstCall/ -- Abercrombie & Fitch (NYSE:ANF) announced
today that it will open a Hollister Co. flagship at 600 Broadway in New York's fashionable SoHo area. The
multi-level flagship will be located on the southeast corner of Houston and Broadway, and will mark the
Company's first Hollister Co. flagship. The flagship is scheduled to open in Spring 2009. The Company
anticipates opportunities for additional Hollister Co. flagships on an international basis.
"We are thrilled to be opening our first Hollister flagship. The Hollister brand continues to experience broad
recognition and our strategy is to leverage its iconic status by continuing to grow the brand. By opening our
first flagship in New York's SoHo area, we will be showcasing to both New Yorkers and travelers from
around the world Hollister's laid-back, aspirational 'California Cool' style. We believe the flagship will be a
memorable and unique experience for customers and an important step in the brand's growth," said Thomas D.
Lennox, Vice President Corporate Communications, Abercrombie & Fitch Co.
Hollister Co. has topped the list for the last four consecutive seasons, ranking as teens' Top Clothing Brand in
a study run by US Bancorp Piper Jaffray. Its iconic brand status is inspired by a life near the beach, reflecting
a sexy West Coast attitude. Hollister Co. is a laid-back, aspirational lifestyle destination for high school aged
Dudes and Bettys. The Company currently operates 416 Hollister Co. stores in the United States and three
stores in Canada.
Abercrombie & Fitch was represented by Laura Pomerantz of PBS Real Estate.
The Company also operates a total of 362 Abercrombie & Fitch stores, 186 abercrombie stores, and 17
RUEHL stores in the United States. The Company operates three Abercrombie & Fitch stores in Canada, and
one Abercrombie & Fitch store in London, England. The Company operates e-commerce websites at
http://www.abercrombie.com, http://www.abercrombiekids.com, and http://www.hollisterco.com.
SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF
1995
A&F cautions that any forward-looking statements (as such term is defined in the Private Securities Litigation
Reform Act of 1995) contained in this Press Release or made by management of A&F involve risks and
uncertainties and are subject to change based on various important factors, many of which may be beyond the
Company's control. Words such as "estimate," "project," "plan," "believe," "expect," "anticipate," "intend,"
and similar expressions may identify forward-looking statements. The following factors, in addition to those
included in the disclosure under the heading "FORWARD-LOOKING STATEMENTS AND RISK
FACTORS" in "ITEM 1A. RISK FACTORS" of A&F's Annual Report on Form 10-K for the fiscal year
ended February 3, 2007, in some cases have affected and in the future could affect the Company's financial
performance and could cause actual results for the 2007 fiscal year and beyond to differ materially from those
expressed or implied in any of the forward-looking statements included in this Press Release or otherwise
made by management: changes in consumer spending patterns and consumer preferences; the effects of
political and economic events and conditions domestically and in foreign jurisdictions in which the Company
operates, including, but not limited to, acts of terrorism or war; the impact of competition and pricing;
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