Activation and use of racial stereotypes in personnel decisions: A test of two theories

Abstract

This research tested contrasting predictions about activation and use of racial stereotypes in personnel decisions. Devine's (1989) theory holds that stereotyped inferences should be apparent when decisions are time constrained and judges have little opportunity to suppress automatically activated stereotypes. Gilbert & Hixon's (1991) busy-ness model implies that stereotypes are unlikely to be activated and to influence the decisions of judges unless these decisions are run time-constrained. Participants were allowed 90 s or 180 s to evaluate Black and White candidates for football managerial positions requiring aggressiveness (linebacker coach) or cognitive prowess (general manager). Only when decisions were not time constrained did participants show stereotyped judgments by favoring Whites for the general manager's position and overranking Blacks for linebacker coach. This pattern was consistent with Gilbert & Hixon's busy-ness model and contrary to Devine's theory of automatically activated stereotypes.