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the Advertising Effectiveness of Different Levels of Humor and Warmth and the

  • De Pelsmacker P
  • Geuens M
Proceedings of the 1998 Academy of Marketing Science (1998) 11-17
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De Pelsmacker, P. and, & Geuens, M. (1998). the Advertising Effectiveness of Different Levels of Humor and Warmth and the. Proceedings of the 1998 Academy of Marketing Science, 11–17.

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