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Journal Article

The advertising of services: Consumer views v. normative guidelines

Service Industries Journal (1998) 18(3) 14-19
DOI: 10.1080/02642069800000029
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Mortimer, K., & Mathews, B. P. (1998). The advertising of services: Consumer views v. normative guidelines. Service Industries Journal, 18(3), 14–19. https://doi.org/10.1080/02642069800000029

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