Assessment from a Distance: A Case Study Implementing Focus Groups at an Online Library

Abstract

Assessing library resources and services at a distance holds unique challenges in gathering data needed to make informed decisions. This article describes the complete process of piloting virtual focus groups-from planning and implementation through the analysis of results for a completely online student population. The virtual focus group method proved effective in getting qualitative feedback to spur library improvements, and it is transferable to many different library settings. © 2013 Copyright Taylor and Francis Group, LLC.