Associations between affect and risk perception

Abstract

Risk perception research has been dominated by cognitive psychology as a theoretical basis for understanding how people perceive and judge risks. However, during the last few years the role of affect in risk perception has received increased attention. Potential hazards may cause worry and concern and, consequently, an affective component is involved. Affects are often assumed to be post-cognitive. The present study aims to test the hypothesis that an ‘image of risk’, i.e. affect, may precede cognitive judgement and need not always be a criterion variable. During the period 1996 to 1998 a questionnaire survey was carried out in Norway. In total 1450 respondents replied to the questionnaire. Structural equation modelling showed that the .t of the models of risk depended on the respondents’ sex, education and the type of risks evaluated. In the majority of model tests the idea that an image of risk may predict the cognitive judgement of risk was supported. The study also identified two dimensions of affectivity. Cognitive judgements of risk seemed not be related to affectivity as such, but rather to one aspect of affect, i.e. worry and concern. Treating affectivity as one dimension may be a hindrance to detecting the real associations between general affect and cognitive risk judgements. © 2002 Taylor & Francis Ltd.