Sign up & Download
Sign in

Attitude change: persuasion and social influence.

by Changmin Yan, James Price Dillard, Fuyuan Shen, W Wood, E. Goering, U. M. Connor, E. Nagelhout, R. Steinberg, Stefano Dellavigna, U C Berkeley, Chicago Booth, William D Crano, Radmila Prislin, Suggested Citation, Shelly Chaiken show all authors
Annual review of psychology ()

Abstract

Study of attitudes and persuasion remains a defining characteristic of contemporary social psychology. This review outlines recent advances, with emphasis on the relevance of today's work for perennial issues. We reiterate the distinction between attitude formation and change, and show its relevance for persuasion. Single- and dual-process models are discussed, as are current views on dissonance theory. Majority and minority influence are scrutinized, with special emphasis on integrative theoretical innovations. Attitude strength is considered, and its relevance to ambivalence and resistance documented. Affect, mood, and emotion effects are reviewed, especially as they pertain to fear arousal and (un)certainty. Finally, we discuss attitude-behavior consistency, perhaps the reason for our interest in attitudes in the first place, with emphasis on self-interest and the theory of planned behavior. Our review reflects the dynamism and the reach of the area, and suggests a sure and sometimes rapid accumulation of knowledge and understanding.

Cite this document (BETA)

Readership Statistics

11 Readers on Mendeley
by Discipline
 
 
 
by Academic Status
 
27% Post Doc
 
18% Ph.D. Student
 
9% Student (Master)
by Country
 
9% Italy
 
9% United Kingdom
 
9% United States

Sign up today - FREE

Mendeley saves you time finding and organizing research. Learn more

  • All your research in one place
  • Add and import papers easily
  • Access it anywhere, anytime

Start using Mendeley in seconds!

Already have an account? Sign in