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Linking the balanced scorecard to strategy

by Alan Butler, Steve R Letza, Bill Neale
Long Range Planning (1997)

Abstract

Kaplan and Norton's concept of the balanced scorecard has received wide acceptance from both academics and practitioners. The design and construction of balanced scorecards has not, however, been well documented. This article reports on a study undertaken for Rexam Custom Europe to determine, develop and implement a balanced scorecard for toplevel use. This article briefly reviews the theoretical background to the development of integrated performance measures, describes the performance measures currently in use at Rexam Custom Europe and the proposed measures based on a two-part balanced scorecard tailored to suit the particular requirements of the company.

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