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“Because it shows us the consequences”: Why the Australian public believe the ends justifies the means in road safety advertising

  • Putten K
  • Jones S
Proceedings of the Social entrepreneurship, social change and sustainability: International Nonprofit and Social Marketing Conference (2007) (September) 27-28
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Putten, K. V., & Jones, S. C. (2007). “Because it shows us the consequences”: Why the Australian public believe the ends justifies the means in road safety advertising. In Proceedings of the Social entrepreneurship, social change and sustainability: International Nonprofit and Social Marketing Conference (pp. 27–28). Brisbane.

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