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Journal Article

Why behavioural economics should only make market research stronger

International Journal of Market Research (2011) 53(2) 2
DOI: 10.2501/ijmr-53-2-143-146
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Southgate, N. (2011). Why behavioural economics should only make market research stronger. International Journal of Market Research, 53(2), 2. https://doi.org/10.2501/ijmr-53-2-143-146

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