Competition, consolidation, and couponing have made consumers savvier and brand loyalty shakier. As a result, nurturing the all-important brand demands a new level of creativity and an increased attention to strategy. Often it means a closer look at logos and package design.
CITATION STYLE
Szymanowski, M. (2011). Brand management Syllabus. The Journal of Business Strategy. Retrieved from http://www.ncbi.nlm.nih.gov/pubmed/17022319
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