A randomized controlled trial of four financial-incentive programmes for smoking cessation finds that reward-based schemes lead to sustained abstinence, but low public acceptability of such schemes threatens their adoption.
CITATION STYLE
Marteau, T. M., & Eleni, M. (2015). The case for pay to quit. Nature, 523(7558), 40–41. https://doi.org/10.1038/523040a
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