Sign up & Download
Sign in

Consumer preferences for food product quality attributes from Swedish agriculture.

by Fredrik Carlsson, Peter Frykblom, Carl Johan Lagerkvist
Ambio, A Journal of the Human Environment ()

Abstract

This paper employs a choice experiment to obtain consumer preferences and willingness to pay for food product quality attributes currently not available in Sweden. Data were obtained from a large mail survey and estimated with a random parameter logit model. We found evidence for intraproduct differences in consumer preferences for identical attributes, as well as interproduct discrepancies in ranking of attributes. Furthermore, we found evidence of a market failure relating to the potential use of genetically modified animal fodder. Finally, we found support for the idea that a cheap-talk script can alleviate problems of external validity of choice experiments. Our results are useful in forming product differentiation strategies within the food industry, as well as for the formation of food policy.

Cite this document (BETA)

Readership Statistics

1 Reader on Mendeley
by Discipline
 
by Academic Status
 
100% Ph.D. Student

Sign up today - FREE

Mendeley saves you time finding and organizing research. Learn more

  • All your research in one place
  • Add and import papers easily
  • Access it anywhere, anytime

Start using Mendeley in seconds!

Already have an account? Sign in