Consumer ratings and the pricing of experience goods: hedonic regression analysis of beer prices

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Abstract

This study fills a void in the literature by providing the first evaluation of the impact of consumer ratings on beer prices using hedonic methods. Our work is based on a dataset consisting of over 400 beers and includes information on calorie content, alcohol content, user rating, and style for each beer. Our results indicate that a 10-point increase in consumer rating is associated with about a $0.50 increase in the price of beer per unit.

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Smith, R. A., McKinney, C. N., Caudill, S. B., & Mixon, F. G. (2016). Consumer ratings and the pricing of experience goods: hedonic regression analysis of beer prices. Agricultural and Food Economics, 4(1). https://doi.org/10.1186/s40100-016-0068-3

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