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Journal Article

Consumer Socialization and Family Decision-Making

  • Davis H
  • Ward S
Advances in Consumer Research (1974) 1(1) 114
ISSN: 00989258
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Abstract

Analyzes the relationship between consumer socialization and family decision-making. Patterns of planning consumption behavior and alternative views of decision-making within family units; Consumer socialization; Children's responses to marketing stimuli. CN - 6600002

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APA

Davis, H., & Ward, S. (1974). Consumer Socialization and Family Decision-Making. Advances in Consumer Research, 1(1), 114. Retrieved from files/962/Davis_Ward_1974_Consumer Socialization and Family Decision-Making.pdf%5Cnhttp://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=6600002&site=ehost-live&scope=cite

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