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Coping with group-based discrimination: Individualistic versus group-level strategies.

by Nyla R Branscombe, Naomi Ellemers
Prejudice The targets perspective Swim ()

Abstract

(from the chapter) Social groups can differ widely in terms of the degree of power and status that they are accorded, and such intergroup relational factors have consequences for the outcomes that individual group members receive. Some groups are considerably more privileged or advantaged, while others are targets of discrimination. In this chapter, we employ social identity and self-categorization theories as vehicles for better understanding how disadvantaged group members achieve a positive identity. Depending on the individual's level of identification with a disadvantaged group, different types of strategieseither individualistic or group-basedcan be employed as means of coping with perceived discrimination. The authors develop a model that explicitly considers the overall pattern of cognitive, emotional, and behavioral responses that will be exhibited by individuals who are coping with perceived discrimination, depending on their ultimate goaleither to salvage personal or group-based self-esteem. (PsycINFO Database Record (c) 2010 APA, all rights reserved)

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