Corporate constructs: To what extent are personal constructs personal?

Abstract

We propose the existence of corporate constructs (specialized techniques and forms of thought). Corporate constructs are not social constructs, and the idea of a corporate construct does not contradict Kelly's requirement that an individual is a site of decision making. We explore the differences between conceptions of personal and social constructs, highlighting some of their limitations. Corporate constructs are suggested as a way of dealing with these limitations. © 1993 Taylor 8 Francis Group, LLC.