Sign up & Download
Sign in

Corporate Social Responsibility (CSR) Activities in Mobile Telecommunication Industry: Case Study of Malaysia

by Mudzamir Bin Mohamed, Norfaiezah Binti Sawandi
European Critical Accounting Conference ()

Abstract

In a very competitive global market, mobile telecommunication companies must strive to portray a picture of themselves as highly socially responsible companies. Active involvement in socially beneficial programs provides extra advantages to the company. This study examines the concentration of CSR activities of mobile telecommunication companies in Malaysia. Furthermore, this study also determines the motives and the most influencing factors in their concentration of involvement in CSR. Generally, involvements in CSR activities are inspired by several construct motivational factors and follow the agency theory assumption. One of the primary motivating factors is the belief that CSR can increase long term profitability and sustainability of the company as well as enhance the reputation of the organization. Companies A, B and C show satisfactory level of involvement in five (5) main categories; environmental concerns, welfare or charity, community involvement, products or services improvement and natural disasters awareness programs. Malaysian Communication and Multimedia Commission (MCMC) as the regulatory body has determined that the mobile telecommunication companies will actively be involved in CSR as the customer-oriented factors in their business operation is of utmost importance. Overall, it can be concluded that all of the three mobile telecommunication companies in Malaysia have high initiative in CSR activities with several constructive motives.

Cite this document (BETA)

Readership Statistics

32 Readers on Mendeley
by Discipline
 
 
 
by Academic Status
 
22% Student (Bachelor)
 
22% Student (Master)
 
19% Ph.D. Student
by Country
 
3% Bulgaria
 
3% Malaysia
 
3% Pakistan

Sign up today - FREE

Mendeley saves you time finding and organizing research. Learn more

  • All your research in one place
  • Add and import papers easily
  • Access it anywhere, anytime

Start using Mendeley in seconds!

Already have an account? Sign in