Corporate Social Responsibility in Private and Public Sector. Sustainability of Business versurs Effectiveness of Action
- ISBN: 9783790827880
Abstract
The aim of this paper is to analyze why the concept of Corporate Social Responsibility (CSR) in the Public Sector has a wider meaning than in the Private Sector. Within an approach focused on balancing among stakeholders' needs, we investigate the differences in adopting CSR tools between the private and the public sector. We focused on the following two research questions. How the adoption of CSR policies and tools reduce information asymmetry and then improve the value creation capabilities? How the adoptions of strategic alignment tools improve the value creation capabilities? Using a comparative case study analyzing two organizations that adopt CSR tools, we describe the different process of value creation in private and public sector. The process that takes place is articulated in two main steps: the reduction of informative asymmetry and the alignment process. Evidences from case studies provide an example of the three main differences that distinguish the process in private and public sector: a different concept of value, a different role of ``financial perspective'' and wider boundaries of CSR tools. In public organization the public value creation actions and the choice to provide a specific balancing among stakeholders' needs are the whole strategy of the organization. As a consequence an integrated approach between CSR and strategic tools in public sector seems to be decisive. We argue that a separate adoption of CSR tools and strategic tools would produce low effects.
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