Skip to main content
Journal ArticleOPEN ACCESS

Effects of Sport Identification in Sport Sponsorship and Cause-Related Marketing

  • Lee K
Journal of Marketing & Distribution (2014) 17(1) 51-73
DOI: 10.5844/jsmd.17.1_51
N/ACitations
Citations of this article
N/AReaders
Mendeley users who have this article in their library.

Cite

CITATION STYLE

APA

Lee, K.-T. (2014). Effects of Sport Identification in Sport Sponsorship and Cause-Related Marketing. Journal of Marketing & Distribution, 17(1), 51–73. https://doi.org/10.5844/jsmd.17.1_51

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free