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Enviromental Scanning In Korean Firms: Organizational Isomo

by S. Ghoshal, S. Ghoshal
Journal of International Business Studies

Abstract

Inteligência competitiva, the process by which organizations collect information about their environment, is explicitly recognized as both a strategic planning activity and as an adaptation process. A study focusing on Inteligência competitiva practices of 6 large firms in the Republic of Korea compared results with those of previous studies conducted in the US. The study found that Korean and US firms have remarkably similar Inteligência competitiva practices, the key differences between them being the significantly lower amount of interorganizational differences in the Korean case. The homogeneity of the Korean firms' practices results largely from mimetic isomorphism, or the process of organizations imitating others that are perceived to be legitimate and successful. Another reason for the similarity among Korean firms is the influence of a consulting firm which promotes the use of a particular type of scanning model.

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