Before embarking on a survey of public relations around the globe and exploring approaches to practice across borders and cultures, it is useful to examine the development of modern public relations within the context of the forces that spawned it. Using the US as our benchmark for comparative purposes, we shall look at the dynamic conditions that fostered the need for the profession we now call public relations, and we shall consider global trends influencing its continued maturation.
CITATION STYLE
Evolution of the profession. (2009). In Global Public Relations: Spanning borders, spanning cultures (pp. 17–31). Taylor and Francis. https://doi.org/10.4324/9780203890189-12
Mendeley helps you to discover research relevant for your work.