The article focuses on the benefits of social media for a business enterprise. According to marketing research firm Gartner Inc., instead of e-mails, 20% of business users will be using social networking as primary form of communication by 2014. Another study by McKinsey & Co. shows that social media offer measurable business benefits like better access to knowledge and higher revenue.
CITATION STYLE
Henneman, T. (2010). FIRMS MAKING FRIENDS WITH SOCIAL MEDIA. Workforce Management, 89(4), 4–4. Retrieved from http://ezp.waldenulibrary.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=49148767&site=eds-live&scope=site
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