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Gamifying Intelligent Environments

by Yefeng Liu, Todorka Alexandrova, Tatsuo Nakajima
Computer (2011)

Abstract

Recently digital designers have begun to integrate game el- ements and mechanics into non-game applications, systems, and services, to better engage end-users. This notion is named as the gamification. In this paper, we discuss the idea of applying the gamification concept in designing intel- ligent environments to improve the overall user engagement. We present two case studies to better understand the effec- tiveness of gamifying intelligent systems: a mobile crowd- sourcing application that works as image based social search across languages, called UbiAsk, and a persuasive applica- tion for motivating users to reduce CO2 emissions named EcoIsland. We argue that the game-based incentive meth- ods only work with a careful design: designers should be aware that the main functionalities of the system have much greater impact than the additional gamified components, and the desired game-like user behavior requires compre- hensive game-like experience that is supported by not only a game structure but also a game-look surface.

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