1New Patterns. New Growth. New Business Value.
April 12 – 14 • Las Vegas, NV • gartner.com/us/bi
Gartner Business Intelligence
Summit 2010
Trip
Report
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Findings from Gartner Business Intelligence Summit 2010 . . . . . . . . . . . . . . . . . .page 2–4
Conference Highlights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . page 5–6
Snapshot of Attendees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . page 7
Gartner Analyst Keynotes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . page 7
Guest Keynotes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . page 8
Best-Attended and Top-Rated Sessions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . page 9
Sponsors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . page 10
Overview
At the eighth annual Gartner Business Intelligence Summit, attendees sought out ways
to: solve data integration and data quality issues, implement new BI and performance
management models, improve BI competency center organization structures, create a
successful BI strategy, get more business value out of BI, and more. This year’s BI
Summit attendees participated in on-site benefits, hearing the latest BI presentations
from the Gartner research community on today’s most-pressing topics, attending
workshops run by expert analysts and industry leaders, hearing real-life experiences
during peer case studies, engaging in analyst-user roundtables.
The 2010 Gartner Business Intelligence Summit was held April 12 – 14, at the
Mandalay Bay Resort and Casino in Las Vegas, NV. The conference drew
attendees from a wide range of industries and organizations. This report
provides highlights from the three-day event, including:
Save
the date
Gartner Business Intelligence
Summit 2011 takes place
May 2 – 4 in Los Angeles, CA,
at the Hyatt Regency Century
Plaza. Be sure to bookmark the
website—gartner.com/us/bi—
and check back for 2011
conference updates.

New Patterns. New Growth. New Business Value.
gartner.com/us/bi 2
April 12 – 14 • Las Vegas, NV • gartner.com/us/bi
Gartner Business Intelligence
Summit 2010TripReport
Findings from Gartner Business Intelligence Summit 2010
Here are key recommendations from this year’s most popular Gartner-analyst sessions—
especially useful for your 2011 planning and strategy considerations.
Pattern-Based Strategy: Implementing a Performance-Driven Culture (A1)
Nigel Rayner, Research Vice President
• Define a metrics continuum that links lagging financial performance indicators to leading
nonfinancial indicators and gives a framework against which weak signals can be assessed.
• Encourage executives to think differently about how strategy can be managed. Educate
them about CPM.
• Link planning systems with technology that supports dynamic reforecasting to enable
the impact of changing patterns to be quickly assessed. In this way, patterns become
a fundamental driver of strategy.
• Build alignment between performance management systems and incentive
compensation systems.
New Business Value: Turning BI From a Cost Center Into a Revenue Generator (A4)
Kurt Schlegel, Research Vice President
• Deliver information from your BI and data warehouse to strengthen customer and partner
relationships and make this a key part of the business model.
• Consider creating an information-based product that is sold to customers and develop a
business plan.
• Assess if your company is in a position to create an industrywide performance benchmark.
Alternately, work with competitors and stakeholders to create a trusted data aggregator able
to create an industrywide data warehouse.
Data Integration and Data Quality: Disciplines Merging, Markets Converging (B2)
Andreas Bitterer, Research Vice President
• Build a vision around data services and the roles of data integration and data quality within
service-oriented architectures.
• Evaluate vendors based on breadth of vision and support for a range of data integration
patterns and data domains, not just on the requirements of individual projects.
• Seek opportunities to better align data integration and data quality roles, skill sets and
development processes.
• Infuse all data integration activities with data quality controls, metrics and governance—
data integration without data quality will fail.
“ This is a great event.
I got to know a lot
about the latest
developments in the
BI world and learn
from experiences of
other attendees.”
Stay connected with the
contacts you made
Join the Gartner Business
Intelligence (Xchange) on
LinkedIn to continue your
conversations throughout
the year.