For high technology users, the opportunity to personally and directly secure services on the Internet should be a welcomed option to the variability of services delivered by humans. Yet our research indicates, to the contrary, that high technology users prefer the human touch in the services that they seek.
CITATION STYLE
Dixon, D. F., & Sybrandy, A. (2015). Global Perspectives in Marketing for the 21st Century. In The Globalization of Markets: Is Convergence A Myth? (pp. 374–378).
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