Skip to main content
Book Chapter

A Global Phenomenon: The Rise of Influencers Around the World

  • Backaler J
Springer International Publishing, (2018), 37-53
DOI: 10.1007/978-3-319-78396-3_4
N/ACitations
Citations of this article
9Readers
Mendeley users who have this article in their library.
Get full text

Abstract

This chapter opens with the story of Elijah Whaley, an American entrepreneur and his girlfriend Maggie Fu, a Chinese beauty influencer. It documents their journey building a cross-border business where Maggie helps international brands like H&M, Nike, and...

Cite

CITATION STYLE

APA

Backaler, J. (2018). A Global Phenomenon: The Rise of Influencers Around the World. In Digital Influence (pp. 37–53). Springer International Publishing. https://doi.org/10.1007/978-3-319-78396-3_4

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free