Why Gold?

Abstract

Gold is back in vogue. After spending much of the past three decades in the doldrums, gold is stirring and is generating great interest. Investors can be persuaded to buy equities, property and bonds without much convincing. As long as it is explained these are sound investments, many investors are happy to put their money in. Gold is different. Most people need to be convinced as to why they should own a precious metal that has little apparent utility. In this brief introduction, we will explain why owning gold is not only a prudent and intelligent idea, but that it is imperative to protect oneself through the most extreme uncertainty we have faced for generations. There are many reasons why it is advisable to own gold. Three of the main ones are: – Gold is Insurance – Gold is Undervalued – Gold is in Demand