"I Have to Blog a Blog Too?" Radio Jocks and Online Blogging

Abstract

As the host of a radio show, a radio jock is often required or elects to post supplemental online writing or blogs as a way to bridge the gap between on-air personality and online interactive individual. However, to this date there is little or no research around the wants and motivations for an on-air personality to disclose information via an online blog. This article looks into the connection between digital biography of the modern-day radio jock as supplemental show information and personality development. Findings conclude that commercial radio hosts use blogs primarily for monetary gain which is different from their campus/community and public radio counterparts who blog in order to generate and engage with listeners. The article concludes with recommendations for radio stations and jocks on how best to implement blogs and match goals and motivations for their use. © 2013 Copyright Taylor and Francis Group, LLC.