Individual-based relative deprivation (IRD) decreases prosocial behaviors

Abstract

Five studies investigated the relationship between individual-based relative deprivation (IRD) and prosocial behaviors. Study 1 found that income satisfaction, a concept closely related to IRD, was negatively associated with prosocial values across cultures. Study 2 found a negative association between IRD and prosocial aspirations among a sample of Chinese university students. Study 3 revealed a negative association between IRD and volunteer behaviors. In Studies 4 and 5, we found that laboratory-induced IRD decreased undergraduate students’ prosocial values and behaviors. Moreover, Study 5 also found that the tendency to prioritize self-interest over others’ mediated the effect of IRD on prosocial behaviors. Implications of these findings are discussed.