The Influence of Culture on Usability Perception of International Websites

Abstract

The effect of cultural values in web site usability adoption has attracted growing interest in the last few years. This research is grounded in the belief that Cultural Orientation is a discerning variable concerning the attitude towards of an International Web Site. This paper applies individual-level measurement of cultural orientation provided by Dorfman and Howell (1998) to the recent findings of perception and usability research in order to predict the effectiveness of an international website. The findings suggest that cultural orientation affects on users’ information expectations and perceived website usefulness, and positively correlates on how users reacts to an international web site.