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Journal Article

Insights on the Google Online Marketing Challenge and Its Successful Classroom Implementation

  • Flaherty T
  • Jansen B
  • Hofacker C
  • et al.
Journal of Online Learning and Teaching (2009) 5(2) 446-457
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Abstract

The Google Online Marketing Challenge, a MERLOT online learning object available at http://www. merlot. org/merlot/viewMaterial. htm? id= 310448, is a global competition where students work with small to medium sized enterprises (SMEs) to create a practical and …

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APA

Flaherty, T. B., Jansen, B. J., Hofacker, C., & Murphy, J. (2009). Insights on the Google Online Marketing Challenge and Its Successful Classroom Implementation. Journal of Online Learning and Teaching, 5(2), 446–457.

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