This paper identifies the ethical issues involved with women's advertising , and argues that ads can be successful in generating sales without portraying women as things or as mere sex objects, and without perpetuating various weakness stereotypes. A paradigm shift in ...
CITATION STYLE
Cohan, J. a. (2001). Journal of Business Ethics, Volume 33, Number 4 - SpringerLink. Journal of Business Ethics, 323–337. Retrieved from http://www.springerlink.com/index/XJ1074131870756H.pdf
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