La publicidad o de los nombres del diablo / Advertising or Devil´s names
Abstract
La publicidad es sin duda el discurso peor considerado del entramado mediático cultural contemporáneo: manipulador de conciencias, creador de necesidades, aficionado a la mentira, incitador de sexo y comportamientos violentos. Es realmente tan influyente la publicidad de cara a la manipulación de los individuos? Este trabajo pretende acercarse a este problema y aclarar si es justa la condición demoníaca que se le presupone al discurso en cuestión. Advertising is undoubtedly considered the worst speech act in the contemporary mass media cultural context: manipulator of conscience, creator of needs, fan of lies, abettor of sex and violence... Has advertising really got such a great influence in terms of people's manipulation? This papers tries to deal with this problem and clarify how fais its presupposed devilish condition is.
Author-supplied keywords
Sign up today - FREE
Mendeley saves you time finding and organizing research. Learn more
- All your research in one place
- Add and import papers easily
- Access it anywhere, anytime
Start using Mendeley in seconds!
Readership Statistics
Groups
 |