Links between Firm Technology Orientation (TO) and Entrepreneurial Orientation (EO)

Abstract

The study examines entrepreneurship and its relation with technology, which is often conceptualized as entrepreneurial orientation (EO) and technology orientation (TO). Building on previous research the main constructs under investigation are operationalised, and the study is further contextualized by including measures of environmental dynamism and hostility. A survey is used to collect data from a population of diverse businesses in the Johannesburg area, yielding a sample of 236 firms. After validating the measures, correlational analyses are used to test the hypothesized associations. Findings reveal significant correlations between EO and environment hostility and dynamism, but not between EO and TO. PUBLICATION ABSTRACT