Managerial practices that enhance innovation
- ISSN: 00902616
- DOI: 10.1016/0090-2616(85)90041-5
In high-innovation organizations, special funds earmarked for research and development are used to support experimental activities. A special committee accepts or rejects an innovators proposal and undertakes a feasibility study. The feasibility-study team uses a marketing orientation to determine if a real customer need exists and how it may best be met. By the time a proposal reaches the adoption stage, the advocate's original idea has been modified by input from study-group members. The project is given an adequate funding level and is monitored and audited on a regular basis. Finally, implementation takes place first on a small scale so that, in the event of failure, a minimum amount of resources will be lost.Essentially, successful innovation depends on a company's willingness to commit the necessary time, money, and leadership to research and development. In the simplest terms, the difference between high- and low-innovation organizations is that the latter are willing to follow up and follow through on behalf of new ideas.