Managing Service Ideas and Suggestions–Information Systems in Innovation Brokering
Abstract
To manage ideas and suggestions efficiently is an essential skill for firms that aim at new or better services. A new organization type called broker is emerging and these brokers utilize information technology to facilitate the innovation management for their clients. Within Open Innovation paradigm brokers act like intermediaries. The focus in this paper is on information systems referred as social media, social software or Web 2.0 which include features that could be very beneficial in binding customers as co-creators or co-innovators. After showing connections of Open Innovation, social media and collective creativity, we evaluate three Web 2.0 services that promote idea and suggestion composing. The cases are InnoCentive, Ideawicket and del.icio.us. The evaluation is focused on the brokering capabilities of these services. The article ends with discussion about crowdsourcing and possibilities of open source approaches.
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