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Journal Article

Marketing and Behavioral Economics: Review of Dual Process Theory and Context Effect, and Empirical Investigation Using Purchase History Data

  • Hoshino T
  • Takeuchi M
Journal of Behavioral Economics and Finance (2019) 12 51-61
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Hoshino, T., & Takeuchi, M. (2019). Marketing and Behavioral Economics: Review of Dual Process Theory and Context Effect, and Empirical Investigation Using Purchase History Data. Journal of Behavioral Economics and Finance, 12, 51–61.

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