Marketing, Entrepreneurship and National Culture
International Journal of Business and Social Science (2000)
- ISSN: 22191933
Abstract
This paper is an attempt to explore the relations between national culture and entrepreneurial marketing. More specifically, it discusses how fundamental national values, beliefs, and assumptions, which people learn through interaction, in Western societies may influence customer-focused activities in creating new business ventures
Author-supplied keywords
Readership Statistics
4 Readers on Mendeley
by Discipline
25% Social Sciences
by Academic Status
25% Student (Bachelor)
25% Lecturer
25% Ph.D. Student
by Country
50% Germany
25% United Kingdom
25% Portugal
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