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Marketing Oriented Strategies for Physicians: The Coming Competition in Health Care Delivery

Springer Nature, (2015), 544
DOI: 10.1007/978-3-319-16946-0_136
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Abstract

This paper examines dramatic changes that are taking place in the health care industry with respect to the coming competition between health care providers. Strategies are developed for physicians to better market health care and to survive within the changing environment.

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APA

Blackwell, R. D., Johnston, W. J., McKay, M. E., & McNeeley, B. (2015). Marketing Oriented Strategies for Physicians: The Coming Competition in Health Care Delivery. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 544). Springer Nature. https://doi.org/10.1007/978-3-319-16946-0_136

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